Foundations

Pages written for the search, not for the company.

Every month we research the questions your customers type, write a brief you can read and approve, and then write and optimize the page. Nothing goes live that you have not seen coming.

from $1,500/mo

Choose a package
  • Remote service, no shipping.
  • Cancel monthly plans with 30 days' notice.
  • Refunds: see our Refund Policy.

Who this is for

Your website talks about what you sell. Your customers search for what they need. Somewhere between those two sentences, they leave.

  • Founders who know they should publish and never find the time.

  • Businesses with thin, dated or overlapping pages.

  • Marketing leads who need a steady, reviewable content calendar.

What you get

Topic plan
A monthly list of what to write and why, tied to the searches your buyers actually use.
Content brief
The query, the intent, an outline and the internal links, written before the draft, and approved by you.
Finished pages
Written, edited and formatted, ready to publish.
On-page optimization
Titles, headings, descriptions, internal links and schema where it applies.
Refreshes
Older pages updated where that beats writing something new.
Monthly report
What was published, what moved, and what we write next.

How we do it


  1. Find the question.

    We start from real searches and what currently ranks, not from a keyword list.


  2. Write the brief.

    You read the outline and the angle before a single paragraph exists.


  3. Write and edit.

    A human writes it, a human edits it, and facts are checked against your sources.


  4. Publish and learn.

    We track each page, then update the plan from what the data shows.

Sample deliverableexample-store.com
CONTENT BRIEF · EXAMPLE-STORE.COM SEARCH how to season a cast iron pan INTENT How-to. Beginner. Wants steps, not history. ANGLE Three steps, one common mistake, one care tip. OUTLINE H1 How to season a cast iron pan H2 What seasoning does H2 Step by step H2 The mistake most people make H2 Keeping it seasoned LINKS /cast-iron-pans/ · /care-guide/ Approved by client before writing
A sample content brief. Sample deliverable, dummy domain.

Packages and prices

  • 4 pieces

    ONGOING, MONTHLY

    Four reviewed pieces a month. Steady and affordable.

    • 4 briefed, written and optimized pieces each month
    • Content brief approved by you before writing
    • On-page optimization for every piece
    • Plain-English monthly report

    $1,500

    per month

  • 6 pieces

    ONGOING, MONTHLY

    Recommended

    Six pieces and a monthly refresh of an older page.

    • 6 briefed, written and optimized pieces each month
    • Internal linking pass across your site
    • One refresh of an existing page each month
    • Content brief approved by you before writing
    • Plain-English monthly report

    $2,750

    per month

  • 8 pieces

    ONGOING, MONTHLY

    Eight pieces a month, with a quarterly review of the whole plan.

    • 8 briefed, written and optimized pieces each month
    • Two refreshes of existing pages each month
    • Quarterly content review with a revised plan
    • Content brief approved by you before writing
    • Plain-English monthly report

    $4,000

    per month

Monthly services bill every month with no lock-in. Cancel with 30 days' notice. Most work shows results over several months, so we recommend a six-month horizon, but we do not require it.

Delivery
Remote. No shipping.
Turnaround
As listed on each package.
Cancellation and refunds
Read the Refund Policy.

Compare all packages

Illustrative example

Illustrative example, not a client result

A B2B service firm

An accounting firm that serves other businesses

Situation

A firm of about twenty people with a service-heavy website and no blog. Prospects ask the same questions in sales calls, but the site does not answer them. Nobody has time to write.

What we would do

  • Collect the questions prospects ask and match them to real searches.
  • Write a brief for each piece for the firm to approve.
  • Write and optimize six pieces a month, covering questions in order of buying intent.
  • Link each piece to the matching service page.
  • Report monthly on what was published and what search it targets.

KPIs we would track

  • Impressions and clicks for target topics
  • Pages published against plan
  • Organic enquiries
  • Rankings for priority searches
  • Service page visits from articles

Questions about On-page & Content SEO

Writers research, draft and edit every piece, and facts are checked against sources you provide or that we can cite. We may use software for research and checking. We do not publish unreviewed machine-written text.

Yes. You approve the brief, then you review the finished piece. Nothing is published without your say-so.

We write best where you can give us access to your expertise: a short call, notes or existing material. We tell you early if a subject needs more of your input.

You can, or we can if you give us CMS access. Either way, you get a formatted document with all on-page elements specified.

New pages usually take months to settle, and competitive topics take longer. Our timeline article explains the range and what to watch in the first 90 days.

Email us with what you have in mind. A larger programme is quoted individually; the three packages above are fixed-price.

Further reading How long does SEO take? An honest timeline

Not sure which package?

Not sure how many pieces you need? The Free SEO Check scores your content and suggests a rhythm.

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