Insights
Notes on search, without the noise.
Short, practical articles on how SEO works, what it costs and where it is heading.
Latest articles
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September 22, 2026
How long does SEO take? An honest timeline
What to expect in the first 30, 90 and 180 days, and why nobody can promise a date.
5 min readRead How long does SEO take? An honest timeline
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September 29, 2026
What an SEO audit should include (and what to ignore)
The parts that matter, the warnings that don't, and how to tell a real audit from a tool printout.
6 min readRead What an SEO audit should include (and what to ignore)
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October 6, 2026
AI Overviews and small business SEO: what to do now
What changed, what is still unknown and the steady, sensible response.
5 min readRead AI Overviews and small business SEO: what to do now
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