Growth

Fix the template once. Improve every page that uses it.

Large catalogues rarely fail on one page. They fail on structure: categories that compete, filters that multiply URLs, product pages that look alike. We work at the template and rules level so improvements compound across the store.

from $2,500/mo

Choose a package

Store Starter per month · ongoing, monthly $2,500/mo Store Growth per month · ongoing, monthly $4,500/mo Catalogue Scale per month · ongoing, monthly $7,500/mo

See what's included

Remote service, no shipping.
Cancel monthly plans with 30 days' notice.
Refunds: see our Refund Policy.

Who this is for

Thousands of URLs compete with each other, and the category pages that should earn your biggest searches are not winning them.

Online stores whose catalogue is large enough that structure is the problem.
Stores with faceted navigation, filters and sort options creating duplicate URLs.
Merchants with thin product pages or feed errors.

What you get

Category architecture: Which categories deserve to exist, how they nest, and what each one should rank for.
Facet rules: Which filter combinations get indexed and which are blocked, with the reasoning written down.
Template specs: Title, heading, copy and schema patterns for category and product templates, ready for your developers.
Product page review: Thin, duplicate and out-of-stock pages handled with a clear policy.
Feed and schema check: Product structured data and shopping feeds checked for errors.
Monthly priority list: The next set of templates and categories to fix, and why.

How we do it

Map the catalogue.

We list every URL pattern and group them into templates.
Decide the rules.

Categories, facets and variants each get a written indexing policy.
Specify the templates.

Developers receive exact patterns, not general advice.
Roll out and monitor.

We watch crawl behavior and category performance as changes ship.

A category tree and a facet matrix: which combinations are indexed, which are not.

Packages and prices

Store Starter

ONGOING, MONTHLY

Template review and facet rules for a growing store.
- Category and product template review
- Written facet and indexing rules
- Structured data and shopping feed check
- Optimization of up to 5 category pages each month
- Plain-English monthly report
$2,500

per month
Store Growth

ONGOING, MONTHLY
Recommended
More categories, product template work and internal linking.
- Everything in Store Starter
- Optimization of up to 10 category pages each month
- Product template improvements specified for developers
- Internal linking across categories and products
- Crawl monitoring and monthly priority list
$4,500

per month
Catalogue Scale

ONGOING, MONTHLY

For very large catalogues with active development.
- Everything in Store Growth
- Server log analysis where logs are available
- Variant, pagination and out-of-stock policy
- Developer sprint support and weekly working call
- Priority email replies
$7,500

per month

Monthly services bill every month with no lock-in. Cancel with 30 days' notice. Most work shows results over several months, so we recommend a six-month horizon, but we do not require it.

Delivery: Remote. No shipping.
Turnaround: As listed on each package.
Cancellation and refunds: Read the Refund Policy.

Compare all packages

Illustrative example

Illustrative example, not a client result

A small online store

A home goods store with a growing catalogue

Situation

An online store with a few thousand products. Filters create thousands of near-duplicate URLs, and category pages are thin. Some of the products that sell best are hard to find in search.

What we would do

Map every URL pattern and group them into templates.
Decide which filter combinations deserve their own indexed page, and block the rest.
Specify new category and product templates with titles, headings and schema.
Improve the top category pages first.
Monitor how often search engines crawl the important pages.

KPIs we would track

Indexed category pages
Crawl share spent on useful pages
Impressions and clicks for category searches
Organic revenue from categories
Product schema errors

Questions about E-commerce SEO

We work with the common ecommerce platforms and custom builds. Tell us your platform at checkout and we confirm it in the kickoff week.

Not in these packages. We specify templates and the pattern for descriptions. If you need written copy at scale, tell us and we will scope it.

Each combination is judged on whether people search for it. Useful ones get indexed pages. The rest are controlled so they do not waste crawling.

Probably not yet. The SEO Audit & Strategy may serve you better, and the Free SEO Check will point you the right way.

For template work we need to see the templates, either through the admin or by working with your developer. You decide how much access to give.

We check feeds for errors and structured data issues. Running paid shopping campaigns is outside what we do.

Further reading How long does SEO take? An honest timeline

Not sure which package?

Unsure which package fits your catalogue? Email us the size of your store and your platform.

Run the Free SEO Check Email us about E-commerce SEO

Fix the template once. Improve every page that uses it.

Who this is for

What you get

How we do it

Map the catalogue.

Decide the rules.

Specify the templates.

Roll out and monitor.

Packages and prices

Store Starter

Store Growth

Catalogue Scale

Illustrative example

A home goods store with a growing catalogue

Questions about E-commerce SEO

Which platforms do you support?

Do you write product descriptions?

How do you handle filters and facets?

My store has under a few hundred products. Do I need this?

Do you need access to my store admin?

Can you manage Google Shopping feeds?

Often bought with

Technical SEO

Link Building & Digital PR

SEO Reporting & Analytics

Not sure which package?