Illustrative example, not a client result
A Maryland local service business
A plumbing company in Anne Arundel County
Situation
A family-run plumbing company with one office. Its phone rings mostly from repeat customers. Searches such as "emergency plumber near me" show three competitors in the map and not them. Their Business Profile has not been updated in a long time, and listings show an old phone number.
What we would do
- Correct the name, address and phone number everywhere it appears.
- Rebuild the Business Profile with accurate services, categories and photos.
- Add a simple process to ask recent customers for reviews, and reply to the ones that come in.
- Write local pages for the main towns served.
- Track map pack position for ten to fifteen key searches.
KPIs we would track
- Map pack position for key searches
- Calls from the profile
- Direction requests
- Review count and rating
- Impressions for local queries